Under the general supervision of the Director of Economic Development, this position will play a pivotal role in promoting economic growth, attracting investments, and fostering business development within the Hutto community. The primary responsibilities will be to conduct market research, analyze data, and develop marketing strategies to attract businesses, investors, and talent to the area. This position will work with the Director of Economic Development to develop short- and long-term planning initiatives, strategies, and proactive solutions.
Key Responsibilities:
Data Collection: Gather economic data from multiple sources including government reports, surveys, databases, and industry publications.
Market Research: Conduct research to identify industry and market trends, consumer preferences, and competitive landscape.
Data Analysis: Utilize leading tools and techniques to collect, clean, and analyze data from various sources including marketing campaigns, website analytics, social media platforms, and market research reports.
Customer Segmentation: Develop targeted marketing strategies to effectively reach and engage customer segments based on demographics, behavior, and preferences.
Stakeholder Collaboration: Work closely with economists, researchers, policymakers, and other stakeholders to understand their requirements, provide analytical support, and communicate findings effectively.
Cross-functional Collaboration: Work closely with cross-functional teams including Marketing, Communications, Parks and Recreation, Library, and Finance departments to align strategies, share insights, and drive overall business objectives.
Marketing Strategy Development: Develop comprehensive marketing strategies and campaigns to promote the City’s assets, incentives, and opportunities to key stakeholder groups including residents, businesses, investors, and talent.
Branding and Positioning: Support and maintain our brand identity and positioning in alignment with economic development goals and objectives.
Campaign Optimization: Collaborate with marketing teams to optimize campaign targeting, messaging, and channel selection based on data-driven insights. Recommend adjustments to improve campaign performance and maximize ROI.
A/B Testing: Design and execute A/B tests to evaluate the effectiveness of marketing strategies, messaging variations, and website optimizations. Analyze results to inform decision-making and continuous improvement.
Reporting and Presentation: Prepare regular reports and presentations summarizing key findings, insights, and recommendations for stakeholders. Communicate complex data analysis clearly and concisely.
Data Visualization: Create visual representations of economic data and Key Performance Indicators (KPIs) using charts, graphs, and dashboards to facilitate understanding and decision-making.
Quality Assurance: Ensure the accuracy, reliability, and consistency by performing data validation and quality checks.
Performance Tracking: Monitor and evaluate the effectiveness of marketing campaigns and initiatives across multiple channels, using key performance indicators (KPIs) and metrics to inform future strategies and optimize results.
Event Coordination: Assist in the coordination of events, trade shows, workshops, and seminars to showcase the City’s assets and connect with potential investors, businesses, and partners.
Tools and Technology: Stay updated on industry trends, best practices, and emerging tools and technologies for data analysis, visualization, and marketing automation. Identify opportunities to enhance analytical capabilities and streamline processes.
Continuous Learning: Leverage professional development and training opportunities to elevate your skills and understanding of data analysis to provide recommendations on new and innovative programs and practices for increased efficiency of resources and ROI (software, capabilities, practices, etc)
Use various statistical techniques and software tools to process and evaluate large datasets, analyze market trends, consumer behavior, and competitor activity to optimize marketing campaigns, improve customer engagement and participation, business acquisition and retention strategies, and enhance overall marketing performance.
Collaborate with economic development agencies, local government officials, and community stakeholders to implement effective marketing campaigns and initiatives.
Performs other duties as assigned.
EDUCATION, CERTIFICATIONS, LICENSES & EXPERIENCE
Bachelor's degree in marketing, Business Administration, Statistics, Economics, or related field.
Minimum of 3 years of experience in marketing analytics, market research, or related roles.
Master's degree in marketing, data or business analytics preferred.
Total of 5+ years' work experience may be substituted for master's degree
KNOWLEDGE, SKILLS, & ABILITIES
Proven experience in marketing, market research, or economic development, preferably in a regional or community context.
Strong analytical skills with proficiency in statistical analysis, data manipulation, and data visualization tools (e.g., Excel, SQL, R, Python, Tableau).
Knowledge of marketing principles, digital marketing channels, and customer lifecycle management.
Excellent presentation skills, with the ability to present complex data and insights in a clear and concise manner to non-technical stakeholders.
Exceptional communication skills, both written and verbal, with the ability to craft compelling messages.
Detail-oriented with a focus on accuracy and precision in data analysis and reporting with a commitment to producing high-quality work.
Action-oriented with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
Creativity, adaptability, and a proactive mindset to drive results and overcome challenges.
Ability to work independently as well as collaboratively with diverse stakeholders in a team environment.
Experience working with digital marketing platforms (e.g., Google Analytics, Adobe Analytics).
Proficiency in digital marketing tools and platforms, including social media, email marketing, and website content management systems.
Knowledge of SQL and database management systems.
Experience in market research, predictive modeling, and campaign optimization is a plus.
Physical Requirements:
This position is primarily sedentary, requiring an individual to sit at a desk for long periods of time, working on a computer. Must be able to lift up to 20 lbs.
NOTE TO APPLICANTS:
Willingness to work a flexible schedule: Typical hours are 8a-5pm, Monday-Friday in an office environment, some evenings and weekends may be required for training, conferences, meetings and events; partial remote work is supported as long as quality of work is maintained.
Join our team and be part of a dynamic environment where your skills and expertise will contribute to driving impactful marketing strategies and delivering exceptional results for the Hutto community. Apply now to embark on an exciting career journey with City of Hutto.
CORE VALUES
This position requires an individual to align with and maintain the standard as set by our organization’s Core Values:
Integrity- Communicating honestly, being accountable, upholding moral principles, and supporting our organization’s values
Collaboration- Showing teamwork is equally as cherished as individual achievements by celebrating positive outcomes together
Consistency- Producing an accomplished standard of work in the workplace
Servant leadership- Actively listening to exert a positive influence
Mutual respect- Valuing opportunity, unique contributions, and each other
Forward-thinking- Considering needs, listening to team members, and thinking innovatively
DISCLAIMER
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
The City of Hutto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard of race, color, religion, age, sex, national origin, disability, marital status, genetics, protected veteran status, sexual orientation or any other protected characteristic under applicable law.?
Position Summary Starting Hiring Range: $53,104.40 - 65,041.60, annually
The purpose of this position is to provide professional support for Midlothian Economic Development (MED), a Texas non-profit industrial development corporation and separate entity from the City of Midlothian, through project development, research and analysis, content management, and recruitment efforts relating to business development for MED.
Essential Job Functions * Assists with creating and distributing community information; develops and maintains relationships with external partners including city departments, utility providers, commercial real estate professionals, and other partner organizations; relaying local infrastructure and development information; and presenting information to stakeholders. * Creates and produces print and digital materials that will be shared with stakeholders, site selectors, and the MED board of directors. * Maintains digital media content, email communication, and responds to requests for information. * Conducts research, creates and maintain databases, analyzes data, reviews complex documents, and provides an educated and progressive perspective and information relating to economic development. Including proactive initiatives and efforts to support MED's initiatives by acting as a contributing member of the department and reporting directly to the MED CEO. * Project Development: Meticulously crafts responses to project requests from multiple entities including corporations, governmental offices, and marketing partners, requiring effective collaboration with a wide range of stakeholders. * Research & Analysis: Conducts continuous comprehensive analysis of diverse data sources relating to labor, real estate, infrastructure, and economic data. * Report Generation: Creates detailed internal and external reports which may be accomplished by merging written and graphical representation skills. * Content Management & Recruitment Follow-Up: Works with our content management system and oversees MED's recruitment follow-up system ensuring effective communication and engagement with potential partners and stakeholders. * All other duties as assigned.
Education and Experience High school diploma or GED equivalent, is required.
A bachelor's degree or two (2) years of experience is required.
Bachelor’s degree in economics, public administration, urban planning, real estate development, business, or a related field from an accredited college or university will be considered.
Two (2) years of experience in data analytics, economic development, business or public administration, urban planning, real estate, marking, law, or related fields will be considered.
Knowledge, Skills, and Abilities This position normally performs the duty assignment after receiving guidance as to the desired end result, which requires the ability to problem solve independently. The following is required and must be possessed by incumbent:
- Ability to regularly interact with others and exchange and receive of information, providing effective and tactful customer service, and work independently with a high level of discretion.
- Knowledge of and ability to correctly interpret, explain, and apply laws, rules, operations, practices, procedures, regulations, and policies.
- Advanced ability to interact with people in a professional and congenial manner.
- Ability to establish and maintain effective working relationships.
- Advanced ability to be organized and have efficient management of time and deadlines.
- Ability to maintain a high level of confidentiality.
- Knowledge, skill, and ability to utilize telephone, computers and applicable software daily.
- Proficient working with Mac operating system, ability to comprehend and implement a range of software tools, particularly Microsoft Office 365 for research, analysis, and presenting information.
- Advanced skill level in data entry and preparing accurate reports.
- Advanced ability to communicate in a clear, effective, and concise manner, both orally and in writing.
- Ability to follow instructions, and perform work accurately and thoroughly which requires performing multiple tasks simultaneously under time pressures and deadlines.
- Ability to be punctual and attend work regularly.
Special Requirements Mobility within an office and field environment is required.
Ability to work flexible hours including attending various meetings and events outside of business hours is required.
Basic understanding of the Development Corporation Act is essential for success in this position.
Licenses & Certifications Must possess and maintain a valid driver’s license with acceptable driving record as established by the City of Midlothian driving standards.
International Economic Development Council acknowledged Basic Economic Development Course is required or must be completed within one (1) year of employment.
Work Environment This position operates within a small, professional office environment. Work is performed primarily in climate-controlled office environment. Physical demands consist of sedentary in nature requiring little physical effort in working with light, easy to handle (up to 25 lbs.) materials. This position requires regular attendance, attending occasional morning and evening meetings, and annual travel for professional development.
This position retains and expands the economic viability of the City by marketing, planning, coordinating, and directing the City’s economic development activities. This requires exceptional communication skills to effectively establish strong working relationships with businesses and industries, develop complex business proposals, and negotiate contracts. Duties include creating and implementing a strategic plan, identifying, recruiting, and developing new businesses and economic development partnerships; conducting trend and other related analysis; and overseeing municipal sales tax projects.
- Bachelor’s degree in related field required, Master’s Degree a plus
- CEcd or other Economic Development Certifications preferred
- Proven history of success in previous work in economic development industry or city administration
- Well networked in the development industry with strong existing relationships
- Strong background in building, communicating, and executing a strategic plan
- Verifiable success in positive engagement at an organization and in a community
- Demonstrable understanding of deal-making, stakeholder buy-in, and general business knowledge
- Minimum of seven years in the economic development business or City Administration preferred
If interested, please email anthony@thepacegroup.com for a full position profile and needs assessment
This position is responsible for planning, directing, and implementing economic development activities of the Galveston Economic Development Partnership (GEDP).
The Galveston Economic Development Partnership (GEDP), a membership-driven organization dedicated to promoting and supporting the economic vitality of Galveston Island seeks a motivated and accomplished leader to serve as the Executive Director/Director of Economic Development.
About the GEDP: The GEDP fosters a collaborative environment where businesses, government entities, educational institutions, nonprofit organizations, and community stakeholders work together to attract new investment, retain and expand existing businesses, and cultivate a dynamic economic landscape for Galveston.
About the Role: As the Executive Director/Director of Economic Development, you will be the driving force behind the GEDP's success. You will work with GEDP members in developing and executing strategic initiatives that are focused on achieving the following:
• Economic Development: Lead the creation and implementation of a comprehensive economic development plan that outlines clear goals and strategies for job creation, business expansion, and overall economic prosperity.
• Business Attraction & Retention: Develop and spearhead strategies to attract high-value businesses to Galveston, focusing on targeted industries that align with the island's strengths and long-term vision. Additionally, you will champion the growth and success of existing member businesses.
• Membership Development & Engagement: Cultivate a robust and engaged membership base by building strong relationships with member businesses and fostering a collaborative environment that fosters mutually beneficial partnerships.
• Community Engagement: Build and maintain strong relationships with businesses, community leaders, educational institutions, and other key stakeholders to foster a collaborative economic development environment.
• Marketing & Public Relations: Oversee the development and execution of compelling marketing and promotional campaigns that showcase Galveston as a premier location for business investment and relocation. Additionally, advocate for policies and initiatives that support economic development at the local, regional, state, and national levels.
• Policy and Advocacy: Participate in the development of economic policies and advocate for policies and initiatives that support business growth, job creation, and a sustainable way of life on Galveston Island.
• Fundraising & Grant Procurement: Secure financial resources to support the GEDP's mission through membership fees, fundraising initiatives, and successful grant applications.
• Management: Responsible for organizational functions, including but not limited to, overseeing the budgetary and financial management of the organization; overseeing staff selection and supervision; managing partnership agreements, creating a culture of excellence with the organization; and, organizing GEDP meetings and provides regular reporting the GEDP leadership and others, as needed.
Work Environment: Work primarily, but not exclusively, in a climate-controlled environment with minimal safety/health hazard potential. The position requires average agility, good vision, and hearing. Work may be stressful and may require sitting, near vision use for reading and computer use, lifting, stooping, bending, stretching, walking, standing, pushing, pulling, reaching, and other physical exertion.
Special Requirements:
• Ability to meet a flexible work schedule including some evenings and weekends
• Must complete and pass a drug test and a criminal background check prior to employment
Benefits:
• Competitive salary and benefits package.
• The opportunity to lead a dynamic organization and make a significant impact on the economic future of a historic and vibrant island community.
• A stimulating and collaborative work environment.
To Apply: Please submit your resume, cover letter, and references to: Galveston Economic Development Partnership, P. O. Box 8029, Galveston, TX 77553 or via email to INFO@GEDP.ORG. The GEDP is an equal opportunity employer. The GEDP does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Qualifications:
• Bachelor's degree (from an accredited college or university) in Business Administration, Public Administration, Urban Planning, Economics, or a closely related field (Master's degree preferred).
• Minimum of 3-5 years of experience in economic development, with a proven track record of success in business attraction, retention, and membership development within a membership organization.
• Strong understanding of economic development principles, best practices, and trends, particularly in coastal communities.
• Excellent written and oral communication, presentation, and interpersonal skills with the ability to build trust and rapport with diverse stakeholders.
• Demonstrated ability to lead, motivate, and manage volunteers.
• Proficient in Microsoft Office Suite and economic development research tools.
• CEcD Certification is a plus.
• Experience with fundraising and grant writing a plus.